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Top 20 Social Media Influencers Worldwide

Introducing the Top 20 Social Media Influencers Worldwide! Witness their remarkable impact as they captivate millions with their unique content and engaging personalities. Prepare to be inspired by their journeys and the incredible power of social media.

With the development of social media influencers, the way we connect and communicate with one another has been completely modified. On websites like Instagram, YouTube, and TikTok, these people have amassed sizable fan bases and can affect consumer behavior and popular culture.

These social media influencers are from a variety of backgrounds, including fashion, beauty, fitness, entrepreneurship, and entertainment. They have made names for themselves as thought leaders and trendsetters in their specialized industries. They have accumulated millions of followers and established themselves as major actors in the field of social media marketing and advertising thanks to their carefully chosen material and likable personalities.

This article will give you a summary of the top 20 social media influencers globally and the impact they have had on the social media landscape, whether you are a social media marketer looking for inspiration or simply curious about the newest trends and influencers.

Role of Social Media Influencers


Influencers on social media play a crucial and steadily expanding role in today’s society. Through their social media channels, social media influencers can affect the purchasing choices of their followers. Millions of people worldwide can access the content that influencers provide since they frequently have a very engaged fan base.


Influencers on social media have grown to be crucial to many firms’ marketing plans. Brands may expand their reach and raise their profile by working with influencers. Influencers may offer brands useful input since they have firsthand knowledge of the tastes and passions of their audience. This feedback can be utilized to better the overall consumer experience, create new marketing initiatives, and improve goods.


Influencers on social media have also developed into ardent supporters of vital social and environmental concerns. Influencers advocate for causes including social justice, mental health, and climate change using their platform. They can influence followers to take action and bring about change.

In general, the function of social media influencers nowadays is varied and ever-changing. They have a big impact on influencing popular culture, promoting worthwhile causes, and boosting brand sales.


The Power Players: A Look at the Top 20 Social Media Influencers Worldwide

S. No.


Instagram Username



Gary Vaynerchuk




Charli D’Amelio




Kylie Jenner




Kim Kardashian




Cristiano Ronaldo 




Selena Gomez




Jeffree Star




Ariana Grande




Khloe Kardashian




Dwayne The Rock Johnson




Huda Kattan








James Charles 




Lilly Singh








Zach King




Liza Koshy




Gigi Hadid




Karlie Kloss




Naomi Campbell




1.Gary Vay-ner-chuk

Gary Vaynerchuk

A prominent figure on social media recognized for his entrepreneurial mindset, inspirational talks, and marketing tactics is Gary Vaynerchuk. By sharing his business and digital marketing views and experiences on multiple social media channels, he has developed a sizable following. In addition to being the founder and CEO of the full-service digital agency VaynerMedia, Vaynerchuk is the author of several books on business and marketing, including Crush It!: Why Now Is the Time to Cash in on Your Passion and The Thank You Economy.

2.Charli D’Amelio

Charli D’Amelio

Charli D’Amelio is a TikTok star and social media influencer with over 47 million followers on the platform. She gained popularity for her dance videos and has since expanded into fashion, beauty, and lifestyle content. Charli has partnered with various brands, including Morphe, Dunkin’ Donuts, and Hollister, and has been featured in publications such as Forbes and Time. She is known for her authenticity and relatable personality, which has helped her connect with a wide audience and establish herself as one of the most influential social media personalities of her generation.

3.Kylie Jenner

Kylie jenner1

Reality TV star, socialite, and businesswoman Kylie Jenner has established herself as a prominent player in the social media industry. She has a sizable platform that she utilizes to advertise both her brand and her cosmetics company, Kylie Cosmetics, with more than 38 million YouTube subscribers and more than 393 million Instagram followers. Jenner is renowned for leading a luxurious lifestyle and for her talent for establishing a personal connection with her followers through open posts and behind-the-scenes looks at her daily activities. 

4.Kim Kardashian

Kim kardashian1

Kim Kardashian is a reality TV star, entrepreneur, and social media influencer with a sizable fan base across several social media platforms. On Instagram, she is one of the most followed users with more than 358 million followers. Her blogs frequently include aspects of her personal life, style, and cosmetics. She has become a well-known figure in the fashion and beauty industries thanks to the impact she has gained on social media. Her brand is KKW Beauty. She has also advocated for jail reform and brought attention to social justice problems using her platform.

5.Cristiano Ronaldo

Cristiano Ronaldo1

One of the most well-known social media influencers in the world, as well as a professional football player, is Cristiano Ronaldo. Ronaldo is renowned for his entertaining material, which includes updates on his personal life, endorsements, and behind-the-scenes looks at his football career. Ronaldo is frequently sought out by businesses trying to reach his sizable audience on social media because of his value as a brand ambassador for numerous firms.

6.Selena Gomez

Selena Gomez1

With more than 420 million followers spread across several platforms, Selena Gomez is a prominent personality on social media. She has made advantage of her enormous fanbase to draw attention to crucial problems including mental health and the Black Lives Matter movement. Additionally, she has supported numerous charitable causes, such as UNICEF and the Lupus Research Alliance. Selena has connected with a large audience and established herself as a wonderful role model for young people all around the world because of her honest and accessible material.

7.Jeffree Star 

Jeffree star

Jeffree Star is a social media influencer and entrepreneur who rose to fame through his makeup tutorials and beauty product reviews on YouTube. With over 6.2 million subscribers, he has built a massive following and a beauty empire, Jeffree Star Cosmetics. His bold and unapologetic personality has made him a polarizing figure, but his impact on the beauty industry cannot be denied. He has been praised for his inclusivity and promotion of diversity in beauty, and his influence on social media continues to grow.

8.Ariana Grande

Ariana Grande1

With over 373 million followers across numerous social media sites like Instagram, Twitter, and TikTok, Ariana Grande is a very powerful person on the internet. Grande’s influence extends beyond her fan base because she frequently sets trends in the fashion and beauty industries, and her activism on subjects like racial justice and mental health motivates her followers to take action. She is widely regarded as one of her generation’s most prominent and well-known social media celebrities.

9.Khloe Kardashian

Khloe kardashian1

A well-known social media influencer, Khloe Kardashian has more than 308 million followers on Instagram, Twitter, and Facebook. She founded the apparel line Good American and is a reality TV star. Khloe updates her followers regularly on her personal life, family, and fitness quest while also offering advice and inspiration. She has also openly discussed her challenges with body image and utilized her platform to promote body positivity. Khloe is a significant brand partner for businesses in a variety of industries, including fashion, beauty, and health, because of her social media popularity.

10.Dwayne The Rock Johnson

Dwayne johnson1

He uses his channels to communicate with followers, gives behind-the-scenes glimpses into his life, and markets his brand. Johnson has gained a devoted following and earned the title of one of the most well-liked celebrities on social media because of his inspirational and upbeat messages as well as his candor about his setbacks and victories. He routinely raises awareness of significant social issues and supports humanitarian causes through his platform.

11.Huda Kattan

Huda Beauty

Entrepreneur and beauty influencer Huda Kattan has amassed a sizable fan base on social media sites like Instagram and YouTube. Huda Beauty, a cosmetics business she founded, sells a variety of makeup, skincare, and scent items. With more than 52 million Instagram followers and numerous awards for her cosmetic products, Kattan has established a strong global brand thanks to her social media presence. 



British social media influencer, YouTuber, and author Zoella goes by the name Zoe Sugg. She first became well-known for her fashion and beauty blogs, and subsequently, she expanded her online profile to include YouTube, where she now has over 1 million subscribers. In addition to using her platform to promote mental health awareness, Zoella is renowned for her approachable and honest style of video creation. Along with this, she is the author of several bestselling young adult books, such as Girl Online and Cordially Invited.

13.James Charles 

James charles

James Charles is a beauty influencer and YouTuber known for his makeup tutorials and reviews. He has amassed over 21 million subscribers on YouTube and has collaborated with major beauty brands such as Morphe and Anastasia Beverly Hills. Charles also made history as the first male CoverGirl ambassador. Despite facing controversies in the past, Charles has remained a prominent figure in the world of social media and beauty, inspiring and entertaining his millions of followers.

14.Lilly Singh

Lilly Singh

Lilly Singh, better known as Superwoman, is a comedian, actor, talk show host, and YouTuber from Canada. She became well-known for her comedic videos and sketches on YouTube, where she has over 13.5 million subscribers. Inspiring messages about mental health and self-love are among Singh’s trademarks, along with her humorous timing and accessible material. 



PewDiePie is a Swedish YouTuber, video producer, and social media influencer with the real name Felix Kjellberg. He is well-known for his irreverent and amusing YouTube videos, which have helped him amass a sizable following of more than 21.6 million followers. PewDiePie is a well-known figure among youthful audiences and focuses his output on gaming, commentary, and satire. However, he has since apologized for his actions and shifted his message to include more uplifting ideas.

16.Zach King

Zach king

Popular social media influencer Zach King is known for his imaginative and amusing films on websites like TikTok and YouTube. Due to his expertise in illusion and the usage of special effects in his videos, he is frequently referred to as the King of Magic. He has over 25 million YouTube subscribers and over 63 million TikTok followers, making him one of the most well-known and significant individuals in the social media globe. 

17.Liza Koshy

Liza koshy

Popular American YouTuber, actress, and television host Liza Koshy is also known as a social media influencer. She does humorous videos, skits, and vlogs and has over 20 million subscribers on her YouTube account. On Instagram, where she shares lifestyle content and works with well-known brands, she has grown a sizable fan base. Liza Koshy is renowned for her approachable and bright demeanor as well as her talent for establishing a strong emotional connection with her followers through comedy and an upbeat attitude.

18.Gigi Hadid

Gigi Hadid

A well-known social media influencer with a sizable following across numerous platforms is Gigi Hadid. Gigi is renowned for leveraging her position to bring attention to crucial problems including social justice, the environment, and mental health. She has cooperated with several fashion and beauty companies, including Maybelline, Tommy Hilfiger, and Stuart Weitzman, demonstrating her reach outside of social media.

19.Karlie Kloss

Karlie kloss

A model, businesswoman, and social media influencer with a sizable following across numerous platforms is Karlie Kloss. She gives updates about her personal life, fashion, and career as an entrepreneur with her nearly 8 million Instagram followers. In addition to being active on YouTube, Kloss frequently uploads vlogs, interviews, and behind-the-scenes videos from her fashion shoots and runway performances. She has worked with multiple brands on sponsored material and used her influence to support several issues, including women’s empowerment and education.

20.Naomi Campbell

Naomi campbell

Naomi Campbell is a supermodel and philanthropist who has also become a major social media influencer. With millions of followers on platforms like Instagram and Twitter, Campbell uses her influence to promote various causes and initiatives, from diversity in the fashion industry to charitable organizations like Fashion For Relief. She also shares glimpses of her glamorous life and career, offering her followers a behind-the-scenes look at the world of high fashion. 


In conclusion, social media influencers are now a crucial component of the digital marketing ecosystem, giving firms a powerful channel for reaching their target markets. They have become an invaluable tool for organizations of all kinds thanks to their capacity to provide interesting, genuine content that connects with their audience.

Influencer marketing is currently in a state of perpetual change as new platforms, trends, and laws are forming the sector. To maintain relevance and effectiveness in their influencer efforts, brands must negotiate these developments.

In affecting customer behavior and promoting sales in the future, social media influencers will continue to play an important role. As influencer marketing evolves, brands must adapt to new platforms and trends. The Top 15 Highest-Paid Instagram Influencers to Follow are at the forefront, shaping customer behavior and driving sales through their expertise and authenticity.


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