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Branding Identity
June 3, 2019

The South Story

The logo artfully encapsulates the essence of South Indian cuisine of an Indian restaurant, where the main dish is served with Sambhar and Chutney. 

The logo design pays homage to the cultural roots of the cuisine while embracing a modern and visually appealing presentation. It is a visual ode to the culinary heritage of South India, capturing the soulful connection between its mainstays, Sambhar and Chutney, and inviting all to partake in a sensory journey of taste and tradition.


Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    The South Story

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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